Why is branding important?

At William Carey University, our brand helps us communicate clearly and consistently who we are, why we exist, and why our mission matters. Consistent use of university logos, colors, typography, and messaging strengthens recognition and trust while reflecting our shared commitment to academic excellence, Christian service, and community.

These standards provide a common foundation for presenting William Carey University with clarity and purpose across print, digital, environmental, and promotional materials.

Download PDF William Carey University Brand Guidelines and Standards opens in a new tab Last updated

Can’t find what you need?

Additional logos, templates, and brand resources are continually being added. Contact the Office of Institutional Affairs if the asset you need is not currently available.