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WCU Business Students Earn Global Top Ranking in Business Simulation Game

A group of senior William Carey University business students enrolled in Strategic Management are participating in a Business Simulation Game (BSG) and for the week of January 12-29, ranked globally based on their company’s competitive performance in five specific areas. BSGs allow participants to experience the realities of strategic management in an interactive, virtual economy, competing with one another in a real-time competition.
In the classroom of Bernie Cousins, director of undergraduate business and instructor of business administration on the Tradition campus, Bryan David of Biloxi, Jennifer Downey of Waveland, Rhonda Ferrell of Ocean Springs, and Wendy Grantham of Biloxi created and managed a virtual business called “Bounce Athletic” that achieved a Return on Average Equity (ROE) rated 19th best performance for the week. This earned the “Bounce Athletic” group a Global Top 50 ranking for their company’s performance competing against 997 teams from 74 colleges and universities worldwide.
Art Thompson, Greg Stappenbeck and Mark Reidenbach, members of the BSG author team, told Cousins, “You should be quite proud of your students for such an excellent performance – a performance that reflects quite well on you and the caliber of instruction that students are receiving in your

Caption: 
A group of senior William Carey University business students participating in a Business Simulation Game (BSG) ranked globally based on their company’s competitive performance the week of January 12-29. Members of the group who created and managed “Bounce Athletic” are (left to right) Jennifer Downey of Waveland, Bryan David of Biloxi, Rhonda Ferrell of Ocean Springs, and Wendy Grantham.